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Business English Lessons ESL - Successful Email Writing
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Alain’s friendly WARNING: “You may already know about some of the techniques and ideas in this course, but please work through all the parts to get the full benefit”
“If you have some experience at writing Business English emails, you may already be familiar with some parts of this course. However, by completing the whole course and using ALL the techniques correctly, the replies you get from your reader will arrive more quickly and be more positive.”
“This is due to the psychological impact the system will have on your reader, created by the Structure, Focus, and Tone of your writing. It is the combination of the techniques that produce the results, rather than the individual parts of the system, which you may already know.”
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All EZSteps REAL Business English ESL Lessons on Udemy are for people whose first language is NOT English, and who want to develop superior Business English Communication Skills for their company or career and persuade their readers to answer quickly and positively.
Business English Email Writing is often only taught as an English exercise focusing on grammar, standard expressions, and vocabulary, without any information about what works well and what doesn’t in the REAL business world.
Business English Writing (ESL) as taught in schools and universities is really just adding specialized vocabulary to an ordinary English lesson, and you were being taught about the use of Business English (ESL) by an academic who probably has little or no experience of REAL business.
I’m sure that they are very capable of teaching vocabulary, grammar, spelling, and punctuation, but without any hands-on experience in REAL business situations, or the logistics of using English for business, how can they possibly know what is likely to happen in everyday life, and how to handle it.
This is the first online REAL Business English Email Writing course to explain what damaging writing errors are, how to recognize them, and how to avoid making them.
You can learn how to love writing your Business English Emails with confidence and speed.
If you’re going to the hospital to have major surgery, would you prefer that your doctor had REAL experience of actually doing operations?
Would you be happy if an intern doctor, who has a lot of academic knowledge about surgery, and has read all the scientific journals… …would you be happy to let that intern do your operation?
I have a feeling that you’d prefer, in fact, insist upon, an experienced doctor, wouldn’t you? You may have learned how to write your Business English emails at school, university, or even with a ‘Learn to write effective Business English Emails’ writing course.
Maybe you still can’t get your readers to respond quickly, and often the replies are not what you want.
Many Business English ESL Writing Lessons teach standard formats, grammar, and ‘cut and paste’ phrases, and fail to reveal the problems, or offer solutions for you to get fast, positive results.
This revolutionary, yet simple business English email writing system, if followed correctly, will transform the power of your written communications.
You will learn how to communicate more effectively, using the English you already know, and be able to choose the wording and style that will most effectively inform, influence, or persuade your reader in the REAL business world.
You will reduce the time it takes you to create powerful and effective business English emails by clearly identifying the important parts of your message.
By using the most efficient structure, formality, and format, you will be able to achieve responses from your readers that are quick, and positive.
You will communicate more professionally, by editing your messages efficiently, making sure they are properly formed, and easy to read, which will get you the results you are looking for.
You will build a reputation as both an excellent communicator and someone who gets results quickly and effectively.
Let’s see how much you can benefit, by working steadily through this Business English writing course together,
Alain
REMEMBER: It’s the combination of the effects of all the techniques that will produce the results you are looking for.
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1
Instructor's welcomeA short welcome to your course and a short explanation of Alain's purpose and qualifications for writing this course
Have a great course!
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2
Your Course Introduction
Introduces you to a brief outline of the key purpose of each section of the course, and explains some reasons why this course will help you to communicate more professionally and effectively.
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How to get the most from your course
In this lecture you will get an insight into how to get the most from the course, and how to use some of the useful tools on the Udemy website.
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4
Why do emails cause more problems than you might think?
This lecture focuses on why emails can cause problems and how they compare with other forms of communication. This will give you an insight into how to solve some of the most basic difficulties in communicating via email.
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More Problems and a Solution
To solve a problem you first need to understand the cause. This lecture will help you to see why people can react badly to an email even though that was not the writer's intention.
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Why is the subject line the most important, yet most ignored email part?
In this lecture you will be introduced to the biggest reason for delay and negative responses.
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Subject Line Example
You will see some examples of real subject lines and why they don't work, plus an example of how to write an effective subject line.
You can download the exercise worksheet to practice yourself, based on the key points of the lecture.
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Self-evaluation - Section OneWhy the subject line is vital to getting the reader to open your email.
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Why is Planning Important?
Identify your key issues and clarify the purpose for every email you write.
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Planning: Example
An example of how to plan an email for maximum effectiveness.
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Why you should get to know more about your reader
An explanation of why you need to get to know your reader better, plus one of the key TIPS that will help you be a more successful communicator.
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Self-evaluation - Section Two
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Why is Structure Vital for Good Communication?
Structure affects the way your email looks, so in this lecture we will discuss how to make your email look professional.
It includes an explanation about the various elements that create the form of an email.
After this lecture, please download and complete the worksheet ready for the next lecture.
You may want to print it once it is complete so you can bookmark and type in your answers from the sheet.
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14
What are the functions and purposes 
of the parts in a well crafted email?
Every part of your email should work towards getting a fast and positive response. In this lecture we discuss the different parts and what their function and purpose should be.
Before you start this lecture, please download and complete the worksheet Email Function Purpose Template. You may want to print it once it is complete, so you can bookmark and type in your answers from the sheet during the lecture.
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15
What is the best email writing sequence?
Most people when writing an email start at the subject line and keep going until they finish. However, there is a much more effective and efficient sequence to write an email, which will save time and effort once it becomes a habit.
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What is the importance of Structure and Format?
It has already been established that the structure and the format of your email are important. In this lecture we look at how to achieve the best results.
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Structure Walkthrough example
In this lecture you will 'walk through' an example of a well formed email to see how they all fit together.
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Self-evaluation - Section Three
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What is tone in an email?
How you can use factors that create good tone to communicate in a businesslike, but friendly manner that will build reputation and develop your success.
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How can you control tone?
Because the tone of your email is critical in getting a fast and positive response, it's essential to learn how you can control and direct it.
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21
When is it NOT OK to use the 'YOU' attitude?
By now you will have realized the importance of the 'YOU Attitude,' however, it is too easy to work only with the word you. Sometimes the word you can have a negative effect. In this lecture you will see how the word 'YOU' is not as important as the 'YOU' focus.
Download the worksheet to practice.
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22
What is reader benefit?
Throughout this course you will hear about Reader Benefit. Learning what it is and how to use it to your advantage is detailed in this lecture.
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How can you stress the positive?
Most people understand the need to be positive. It is a skill when it comes to writing and in this lecture we'll go through how to reshape your sentences to create more positive influence.
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Guided practice to improve 
the tone of your emails.
To give you more examples this lecture guides you through choices and shows you how to evaluate the meaning of words and phrases.
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Self-evaluation - Section Four
Checking
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What are the 8Cs and
 Why are they Important?
In this lecture you will be introduced to Eight Key Guidelines for checking that your email will be effective. They all begin with the letter C so are called the EIGHTÂ Cs.
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How can you choose the right words?
You will discover some more interesting things about word choice that will help you become more effective as a Business English writer.
In the middle of the lecture you will be asked to bookmark and download the worksheet. Please complete and print it (If possible) before going on to finish the lecture and check your answers.
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Words can be Positive or Negative.
See what you think about these words.
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What impact does word choice have on 
your reader’s emotion & understanding?
This lecture will take you through the Positive Negative Quiz in more detail. Remember that words can have a strong impact on people and some words have different impact, depending on culture and understanding.
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30
Eight Cs: How can you be Clear, Concrete & Courteous?
This lecture focuses on three of the EIGHT Cs. Clear, Concrete and Courteous, with examples and explanations to help you see how they are used.
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Eight Cs: Part 1 - How can you be Concise & Complete?
Here, the lecture focuses on two more of the EIGHT Cs Concise and Complete.
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Eight Cs: Part 2 - How can you be Concise & Complete?
This lecture continues the discussion on Concise and Complete.
Download and complete the exercise to remove redundancy.
Then return to the lecture for the answers.
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Eight Cs: How can you be more Conversational?
Being Conversational is a skill and even more so when writing an email. Learn the basics of how to make your email sound like a conversation.
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Eight Cs: How can you be more Correct and Competent?
To be seen as a professional, you must show you are both Correct and Competent. In this lecture you will see some ways to improve statements that may be true but fail because they do not show Competence. Being correct is OK but it is essential to show your readers that your competence is of value them.
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Damaging errors people don't even know they are making.
Without realizing, many people including native English speakers, use expressions and terminology that actually can annoy their readers, and even damage the relationships.
There are no rules and unfortunately language is constantly changing, so what is OK today might not be OK tomorrow.
You can try the assignment attached to this lecture to practice, and you can check your ideas against mine by downloading the answer sheet at the end of the course.
Remember, that my answers are only my opinion at the moment of publication, and the answers will probably change over time.
The course will be updated from time to time to handle those changes as they occur.
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Self-evaluation - Section Five
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Steps One & Two of Seven Step System
This section goes over the whole course in a step by step method, and simplifies it into aa easy to use system. This lecture focuses on Steps One and Two.
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Steps Three & Four of Seven Step System
The Seven Step System focusing on Steps Three, Four, and Five.
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Step Five of Seven Step System
Step Five is simplified here.
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Step Six part One of Seven Step System
This lecture looks at Step Six.
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Step Six part Two of Seven Step System
The second part of Step Six is shown in this lecture.
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Step Seven of Seven Step System
The final Step is shown in this lecture and the main part of the course is wrapped up.
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Self-evaluation - Section Six
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What happens Next?
In this lecture you get some extra tips for your future development.
Also, please download the Final Quiz Preparation.doc which you will need for the final exercise quiz.
You can also download a checklist which you can use repeatedly to action an email.
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Final Quiz - Self Evaluation - Can you complete the email?
As the sales representative, write a complaint email to your customer, John Hadfield, of TechnoStat Industries, regarding the following situation:
You have received their 3rd order for 25,000 Widgets, which they need by 23rd of next month.Â
You have just sent their 2nd order for 15,000 Widgets, and it should be with them soon.Your accounts department has asked you NOT to process any more orders because payment for their first order of 10,000 widgets has not yet been received.
Your production department needs 20 days to prepare the order, so you must get payment by the 3rd of next month, to be able to meet the requested delivery date of 23rd next month.
You must give enough detail and be CLEAR, FIRM and COURTEOUS, so that your relationship will not be damaged by the need for payment.
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Bonus Lecture: Additional Tips Ratio 6:1
In this Bonus Lecture you will discover an extension to the 'YOU Attitude' and a practical method to implement it.
